Here is a bit of background about blogs and blog search engines. This page reviews in depth the three blog search tools I used for this project
About: Launched in 2002, by June 2008, Technorati indexed 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau of the words technology and literati, which invokes the notion of technological intelligence or intellectualism. It states that it was the first blog search engine that "indexes millions of blog posts in real time and surfaces them in seconds. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business.
Frequency: I accessed site about twice a month to conduct a simple search to see if there has been any new useful content. I subscribe to the RSS feeds of the blogs I found interesting and read updates whenever they come out.
Information: Technorati looks at tags that authors have placed on their websites. These tags help categorize search results, with recent results coming first. Technorati rates each blog's "authority", the number of unique blogs linking to the blog over the previous six months. It tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere. You can search through its Directory, Top 100, Top Video Blogs, or just conduct a simple search as I did (You can search for blogs or posts).
Here are a couple good posts & blogs that I found through Technorati. You can find queries I used below.
- This blog post listed lots of useful Starbucks sites
- A news release
- Starbucks used in random context
- A marketing blog's comments on recent Starbucks "All you need is love" project
- Direct posting of article from Starbuck's own site on his/her blog
Query: I will take you through my process for finding queries that worked.
- Search for Blogs
- Coffee Industry: 17 Blogs, but none relevant.
- "Coffee Industry": Used ".." to force two words together, got no results.
- "Coffee News": No results.
- Starbucks News: Got 26 results, but none as just a blog with Starbucks news.
- Starbucks: 273 results, but none seem relevant.
Trying to find an entire blog dedicated to this industry or Starbucks was hard, so then I switched to searches for posts.
- Search for Posts about Industry (Below was my process of narrowing down query)
- Coffee Industry: Returned very dispersed posts with words coffee and industry in post (but not together)
- "Coffee Industry": Used quotations to make sure the two words show up together. Got a lot of posts about Brazil coffee.
- "coffee industry" -brazil -chavez -venezula -venezulan: Then used "NOT" syntax to get rid of Brazil news
- "US Coffee Industry: Yielded no results
- "US Coffee":Brought up several recent news stories regarding policy shooting in a US Coffee shop, the results are usually grouped together in terms of events that most recently occurred.
- Search for Posts about Industry News
- "Coffee industry news": Yielded no results
- "coffee news": Yielded random results that used "coffee news" in the context of names such as "Posting by David. Morning Coffee News".
- "Starbucks news": After realizing that most news results centered around Starbucks anyways, I used this query, but surprisingly didn't get many results. Of course, I realized that the probability of someone writing a sentence like here is some "starbucks news" is slim, so I simplified it to just Starbucks and it gave me what I wanted.
- Starbucks News: 931 results with a couple of the big headlines I've been seeing in the news.
- Starbucks: 6670 results, but of course, it had a lot of random posts with just the word Starbucks in it, but good to see that top results had news content
Evaluation: (3/10) In doing research on an industry, there are two things that are helpful, one is historic information, the other would be news. I found some coffee blogs, but their content wasn't exactly what I was looking for. Due to the popularity of the term "coffee" in many blogs results were random. Others merely copied and pasted news stories that I could find on actual news sites. So I did not find blog search engines very helpful.
But to Technorati's credit, it gives the option of refining search by searching for [Sites OR Posts], [Blogs OR News or ALL]. It can filter by [Topic (business, entertainment etc.)] and [Authority Level]. Finally, it allows for the option to sort results by [Relevance OR Date].
Miscellaneous: You can read more about Technorati at the following sources