December 9, 2009
Peet's Coffee & Tea lost the race to win Diedrich Coffee, Inc.'s to Green Mountain Coffee Roasters, Inc.
While Peet's has built a robust business selling its coffee via its own stores, grocers and other channels, it's not in the K-Cup business. So, the acquisition of DDRX would have helped Peet's enhance its competitive position in the K-Cup single serve market. However, it could not outbid Green Mountain.