November 19, 2009
Have you heard of Roy Street Coffee & Tea? It opened in Seattle on the 18th. The name may not sound familiar to you, but in reality, this is a Starbucks Coffee shop.
They issued a press release and proudly state on Roy Street’s Web site that it’s “Inspired by Starbucks” and “another Street Level Coffee & Tea experience.” But Roy Street also offers some non-Starbucks moments. For instance, there's beer and wine. Its interiors are also very different from Starbucks', in a good way.
This is pat of Starbucks' plan to to steer away from its culture while not letting go of opening new stores (as long as they're not Starbucks stores).