Starbucks CoBrands With MSNBC

November 16, 2009

Starbucks co-brands coffee with MSNBC's Morning Joe show and Starbucks has added "Morning Joe Edition" to the name of its Gold Coast Blend.

To promote the renamed blend and encourage volunteerism, Starbucks and Morning Joe will air a special segment from a school in New Orleans on Friday, Nov. 20, and co-host a day of community service on Saturday, Nov. 21, to encourage viewers, employees and customers to volunteer. They've partnered with the HandsOn Network to help people find opportunities in their areas.

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