December 5, 2009
Starbucks has a new coffee called "flat white" drink that is smaller, stronger, less milky and served in a mug that is less overtly branded than a latte.
Why? Customers find its coffees too bland and milky. It also comes as Starbucks slowly starts to roll out shops with less corporate branding, to help it return to profit growth, after the recession caused its profits to fall over the last year.
Before you get too excited though, the flat white is only being offered in Britain, not in Starbucks in America.