Starbucks Online Digital Marketing Campaign

December 7, 2009

Running from December 5th, Facebook members from 16 countries including the UK and the US will be presented with an ad for a Starbucks and Aids charity Red sing-along, featuring the Beatles´ song All You Need is Love, when they log into their accounts.

A number of musicians from around the world have been invited by Facebook to perform the song simultaneously, which will be filmed and streamed on a dedicated website.

People with their own video camera are also being asked to submit their own version of the song. Starbucks will make a contribution to the Global Fund for each video which is contributed to the website.

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