November 17, 2009
Starbucks raised the prices on a number of its drinks in the Chicago area, 10 to 15 cents. That large coffee is now $2.10 (before tax). That medium is now $1.95.
In August, the Seattle-based coffee chain announced it would be raising prices nationwide, though it would happen slowly and deliberately. It did not say when this would happen or where, only that it would happen eventually. It also said it would be lowering the price on many smaller drinks. This happened in Chicago, as well. Your small coffee? It's 15 cents cheaper. Or $1.50 (before tax).
According to a Starbucks spokesperson, the company did "an extensive review" of its menu and identified areas "where we would be able to provide value for the customer and still be a profitable company." She also said the approach to price changes was "surgical," and prices may differ depending on what region of the country you're in. But generally, small "popular" drinks (brewed coffee, latte) went down 10 cents, while other sizes went up 10 to 15. She said the price hikes mainly affected those"larger, more complex drinks."