Starbucks Teams Up With Product Red

December 1, 2009

Starbucks has teamed up with the Product Red campaign to donate a percentage of sales on each product to Global Fund to Fight Aids, Tuberculosis and Malaria on December 1st (3% of retail price).

Starbucks sure gained a lot of positive PR because of this one day event. Just look at all these sites that commented on it. (here & here, in addition to Original Source).

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