November 3, 2009
Watch TV ad about Starbucks' tie-up with the Product Red campaign.
Starbucks TV ad to push charity partnership. Starbucks is to launch its first TV advertising campaign since launching in the UK more than a decade ago. The US coffee giant, which last month began a multimillion-pound push to promote its tie-up with the Fairtrade movement, is using the TV campaign to push more ethical values.
The commercial focuses on Starbucks' tie-up with Product Red, the initiative backed by Bono to tackle Aids in Africa.
Starbucks officially announced the tie-up with Red in the UK earlier this month in a deal that sees a cut of sales of certain products contribute to the global fund. Customers have to pay with a Starbucks Red card for a 5p contribution to be made.