November 18, 2009
The second Seattle coffee shop to front Starbucks' experiment in re-branded retail opened in Capitol Hill at 6 a.m. today in Seattle.
This is Starbucks' "rebrand"
Roy Street Coffee & Tea gives customers new opportunities for discovery, a high level of interaction, and a deep connection to the local community. It shares Starbucks mission and values, is pioneered by Starbucks partners, and offers Starbucks® whole bean coffee and Tazo® full-leaf tea, delivering the same high quality with the same heart.
This coffeehouse draws design inspiration from the surrounding performing arts culture and features locally sourced, reused and recycled materials that are one-of-a-kind. It's currently registered for LEED® certification, and is the second Starbucks storefront to open as part of the U.S. Green Building Council's LEED Volume Certification pilot program.